HIMOINSA consolidates its growth in Africa and the Middle East
More than 30 companies from 16 different countries have gathered at the HIMOINSA Africa and Middle East Distributors Convention. An event that has served to showcase the latest product innovations and to analyse trends in that market.
The HIMOINSA Africa and Middle East Distributors Convention was hosted by the South African cities of Rustenburg and Johannesburg. The purpose of the Convention was to take stock of this year's achievements and to outline the goals and challenges that lie ahead for 2020.
Guillermo Elum, EMEA Regional Director at HIMOINSA, has hailed this convention as a great success, pointing out that "our distributors are the cornerstone for our growth in Africa and the Middle East; two high-potential markets that accounted for 14% of HIMOINSA's sales in 2018 and which we expect to grow by more than 10% in terms of turnover in the next few years."
A day was set aside during the meeting to visit the facilities of HIMOINSA's South African subsidiary in Johannesburg, where the attendees and the assembled press enjoyed an entire showroom replete with generator sets and lighting towers, in addition to testing several digital platforms that the company has developed to sell spare parts online.
More than 20 years of work in Africa and the Middle East
With more than 20 years' experience in the African continent and in the Arab world, and with four commercial subsidiaries (Middle East 2004, Angola 2012, South Africa 2016 and Morocco 2019), HIMOINSA has a solid distributor network that guarantees quality customer service, technical advice and a product adapted to the needs of each market. During this time, the company has developed numerous projects in both regions: